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As of Thursday, August 6, 2010 — enjoying the magic of a Walt Disney World theme park is going to make a bigger dent in your wallet. The theme park giant has raised ticket prices across the board, despite a still-precarious economy and their own recent trend of offering discounted packages and perks. From today, a one-day, one-park pass for all guests 10 and up will cost $82, up from $79. It’s $74 for a one-day, one-park for kids aged 3-9 — luckily, it’s still free for kids under 3 years old. Multi-day passes and annual passes are also getting a price increase — here’s the breakdown, from the Walt Disney World blog itself:
| Days On Ticket | Base Ticket: Ages 10-up | Base Ticket: Ages 3-9 | Optional Add-On: Park Hopper | Optional Add-On: Water Park Fun & More | Optional Add-On: No Expiration |
| 10 Days | $262 ($26.20/day) | $239 ($23.90/day) | $54 | $54 (10 visits) | $213 |
| 9 Days | $257 ($28.56/day) | $234 ($26.00/day) | $54 | $54 (9 visits) | $208 |
| 8 Days | $252 ($31.50/day) | $229 ($28.63/day) | $54 | $54 (8 visits) | $182 |
| 7 Days | $247 ($35.29/day) | $224 ($32.00/day) | $54 | $54 (7 visits) | $142 |
| 6 Days | $242 ($40.33/day) | $219 ($36.50/day) | $54 | $54 (6 visits) | $106 |
| 5 Days | $237 ($47.40/day) | $214 ($42.80/day) | $54 | $54 (5 visits) | $95 |
| 4 Days | $232 ($58.00/day) | $209 ($52.25/day) | $54 | $54 (4 visits) | $67 |
| 3 Days | $224 ($74.67/day) | $202 ($67.33/day) | $54 | $54 (3 visits) | $28 |
| 2 Days | $162 ($81.00/day) | $146 ($73.00/day) | $54 | $54 (2 visits) | $22 |
| 1 Day | $82 | $74 | $54 | $54 (2 visits) | n/a |
| Ticket | Ages 10-up | Ages 3-9 |
| Annual Pass | $499 | $450 |
| Premium Annual Pass | $629 | $567 |
Competing parks like Sea World and Universal Studios Orlando have not yet announced a similar increase in their prices. Let’s hope they stay that way.
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Walt Disney World Tickets from $72.69
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Walt Disney 2 day hopper tickets from $194.00
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History will record that the strongest survive during hard times
Despite the worst recession since the great depression, Disney World’s four theme-parks continued to maintain attendance but at a high cost.
Albeit, Disney World lowered it’s premium prices on tickets and hotel accomodations, it managed to capture a larger portion of the market share while it’s rivals diminished in shares.
Using the global economic downturn to it’s advantage, Disney offered special promotions in 2009-2010 including four nights get three free, free accomodations for children, and $750 gift cards.
According to industry estimates, nearly 17 million visitors, up 1%, descended on the Magic Kingdom making it the world’s busiest theme park in 2009. Meanwhile attendance at Orland’s #2 theme-park Universal Studios declined some 10% to 5 million.
Declines were so sharp at Universal that SeaWorld rang in as Orlando’s #2 busiest theme-park of 2009.
One thing is for sure, Disney World now sees promotions as a strategy to undermine the market in order to maintain a larger portion of the market shares.
With some amazing vacation packages at Disney World including 30% off on a Deluxe Resort Reservation, 20% off on a Moderate, and 15% off on a Disney Value Resort, it’s going to be difficult weaning customers off of these promotions without experiencing a sharp decline in attendance.
But attendance boosts may shift the other way when the Wizarding World of Harry Potter opens in June combined iwth joint ticket packages with SeaWorld.
Disney World discounts do not necessarily mean that the market will be sustainable in the days to come.
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Walt Disney 3 day hopper tickets (FREE upgrade to 5 day ticket) from $187.00
Park Hopper Tickets can be used at all theme parks – Magic Kingdom, Epcot, Disney Hollywood Studios, or Disney’s Animal Kingdom – on the same day and also includes use of the Disney transportation system
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Walt Disney World Tickets Prices from $72.89
Base Tickets – Admits guest to one Disney theme park per day’s use. Park choices are: Magic Kingdom, Epcot, Disney Hollywood Studios, Disney’s Animal Kingdom
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Walt Disney 2 day hopper tickets from $194.00
Park Hopper Tickets can be used at all theme parks – Magic Kingdom, Epcot, Disney Hollywood Studios, or Disney’s Animal Kingdom – on the same day and also includes use of the Disney transportation system
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Orlando Vacations 